Week 1 Digital Technology 2



Digital Technology 2 Genres Exercise

Week 1
We had to read this page about photographic genres
http://www.shutha.org/photo-genres


We discussed this article with our group.  

Four basic categories:
Creative genres- Creative genres allow a significant element of fantasy and so their ethical parameters are far broader than for Editorial images.
Editorial genres-Genres that set out to be non-fiction and record reality in a more objective manner,
Retail genres- focus on services to the end user.
Personal genres-tend to be for the recording of personal memories and for private use.

Which genres require more photo retouching?
Creative genre
Why do you think this is?

  • creative aesthetic 'whatever looks good'
  • tends to sell to commercial sources


Can you think of any photographers who fit into an editorial genre?  William Klein,Ansel Adams,Richard Avedon
Which editorial genre do they fit into?
 William Klein- photojournalism (life contribute)
Ansel Adams-landscapes/architecture,nature
Richard Avedon-untoched portraits of public figures

What approach do they take to their style of photography?
William Klein-black and white
Ansel Adams-black and white
Richard Avedon-black and white,reserved colour for fashion shoots
(B&W/colour/formal/raw/etc)

William Klein
Fighter Painting Ceremony. Shinohara, alias the Mohican, alias the Fighter Painter, Tokyo



Ansel Adams
Ansel Adams, Church and Road, Bodega, California, courtesy. Ansel Adams Publishing Rights Trust



Richard Avedon
Richard Avedon



Can you think of any photographers who fit into a creative genre?  Vanessa Wu,Fiona Paddington

Which creative genre do they fit into?
 Vanessa Wu-still life,commercial
Fiona Paddington-still life,fine art photography

What approach do they take to their style of photography?
Vanessa Wu-plain/colour backgrounds
Fiona Paddington-colour/black and white


Vanessa Wu
Vanessa Wu Photography



Fiona Paddington
Fiona Paddington


Can you think of a photographer who fits into the Creative Fine Art genre?
David Lachapelle,he uses models/props,glamourised/staged

Could this photographer fit into any of the Editorial genres as well? Yes

David Lachapelle
David Lachapelle


Which genre does your photography practice fit in with?
Creative-Fashion




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